Building work has started on a new Lidl store in Brough which is due to open next year.
The new supermarket on Welton Road could create about 40 jobs, according to the Local Democracy Reporting Service (LDRS).
It will have a different appearance to most Lidl stores across the country, with red brickwork, in order for the building to better align with the aesthetic of its surroundings.
East Riding of Yorkshire Council received more than 140 objections about traffic concerns after the plans were initially approved in 2022. They were later amended.
Councillors Richard Meredith, Terry Gill and Pat Smith had called for the original application to be refused due to fears it would be too close to homes and create additional traffic.
According to LDRS, during a planning meeting in 2022, Gill said: "When I've asked people about this they say they'd love a Lidl because it would bring a bit more competition, but when I tell them where it will be they ask if I'm joking."
A further planning application was submitted to the council in 2024 proposing a number of changes including building the store slightly further south, on the same site, to create more space between the store and the properties to the north.
Liam Schofield, regional head of property at Lidl GB, said: "This state-of-the-art store will mean local shoppers no longer have to travel to Hull."
Hull and East Yorkshire on BBC Soundslatest episode of Look North here.
