Even those within the separatist movement have different ideas on how best to achieve their goals.
Lorna Guitton, a born-and-bred Albertan and a volunteer with the Alberta Prosperity Project, told the BBC in Lethbridge that her aim was for the province to have a better relationship with the rest of Canada.
She described the current union as "broken", and believes a referendum, or the threat of it, will give Albertans "leverage" in future negotiations with Ottawa.
But Ms Guitton also dismissed any notion of it becoming a 51st US state.
"They've got enough of their own problems. Why would I want to be part of that?" she said. "I would rather be my own independent, sovereign province, or a province with a better deal in Canada."
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At his ranch outside of Calgary in the foothills of the Rocky Mountains, Mr Rath has a different view.
As he tended to his race horses, he spoke of the political and social attitudes of free enterprise and small government that are shared by Albertans and many Americans.
"From that perspective, I would see Alberta as being a good fit within the United States," he said.
He is currently putting together a "fact-finding" delegation to travel to Washington DC and bring the movement directly to the Trump administration.
Many voters in Alberta, however, dismiss the notion of independence altogether, even if they agree that the province has been overlooked.
Steve Lachlan from Lethbridge agrees the West lacks representation in Ottawa but said: "We already have separation, and we need to come together."
And the Liberals are not entirely shut out from the province. Polls suggest that Alberta may send more Liberal MPs to Ottawa than in 2021, partly due to changing demographics that led to the creation of new ridings in urban Edmonton and Calgary.
James Forrester, who lives in the battleground Calgary Centre district, told the BBC he had traditionally voted Conservative but has leaned left in recent years. This time, he will vote Liberal because of the "Carney factor".
"I feel he's the best guy to deal with Trump," he said. As for the separation sentiment: "I'm not worried about it."
